If you have not already attempted to stand up a BOPIS program for your customers, then you have to read this. If you have, then you may find this article helps you trouble shoot what is going wrong.
What is BOPIS?
BOPIS refers to the combination of online and offline shopping, where customers make their purchase online yet still pick up the item from the store. Last year, around one-third of the shoppers in the US opted to buy their products online and still pick them up from the store. Please don’t just gloss over that last statistic because it’s an important one. ONE out of THREE shoppers in the US has already used BOPIS. You may have also heard BOPIS referred to as “Click and Collect”. It is a business model, where customers get the best of both worlds. They get the benefits of online shopping combined with the advantages offered by traditional shopping.